It's a crisp, beautiful OLED with fantastic colour contrast, Philips say it's the best they've got to offer. Admittedly, some purists may be annoyed by Philips' digital optimisation software which automatically adjusts and upscales content which some film directors say messes with their original vision. Still, most average viewers won't be able to spot the difference.
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Though your living room might fit a inch television, you'll want to make sure your seating area is at least three metres away to view a super-sized screen comfortably. Balance your personal preference with the layout of your room to ensure you invest in the most suitable size. It's worth remembering that screen size is not measured by width. It's measured diagonally, from the bottom left corner to the top right.
OLED TVs can show deep blacks by turning themselves off completely, and otherwise create vibrant colours with improved viewing angles, making them great for watching the TV in the dark. The latter simply means the visuals and colours displayed will be increasingly realistic. S mart TVs will typically have all your favourite streaming services everything from BBC iPlayer to YouTube built in alongside social media platforms and gaming apps.
Most manufacturers feature different apps so be sure to check they have your favourites beforehand. A bsolutely. As screens get thinner and bezel disappears, room for front-facing speakers is diminished.
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It is advised to look out for TVs equipped with Dolby Atmos to reclaim the audio that design can impair, or opt for a sound bar which, thankfully, often feature throughout Black Friday and Cyber Monday deals to secure cinema-worthy sound. All the products mentioned in this article are chosen and reviewed independently by our journalists. The Telegraph makes money by adding affiliate links to some of the products. We urge you to turn off your ad blocker for The Telegraph website so that you can continue to access our quality content in the future.
Best TV deals in the Cyber Monday 2018 UK sales, including £1,200 off a 4K cinema HDR set
Visit our adblocking instructions page. My details. My newsletters. A new TV is likely to be one of the most expensive purchases you make when it comes to your home, and arguably one of the most important. It's therefore completely natural that you want assurances you are getting a good deal.
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The best Black Friday and Cyber Monday TV deals
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