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Contest starts September 25 th , and ends November 12 th , Maximum 20 entries per day. See Official Rules. Don't show again. You just saved a Manager Special! This is a special sale that is not listed in the weekly flyer and is only available in certain store locations. Look for the for more of these exclusive deals.

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This gives you one entry into our SaleWhale. Contest starts September 25 th , and ends November 12 th , Maximum 20 entries per day. See Official Rules.

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    Maximum 50 entries for the contest period. Continue browsing. Login Login using one of the following accounts: The s also marked the introduction of a line of napkins to the Canadian market. As Royale moved into the s, much of its advertising began to focus on how its packaging was getting bigger.

    As people moved into larger homes with more than one washroom, toilet paper adverts trumpeted the value in moving from four-packs to eight, to sixteen and beyond. The CPG giant introduced several additional paper lines into the Canadian market including Charmin bathroom tissue, Bounty paper towels and Puffs facial tissues.

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    This period saw rapid change in a category already known for being fiercely competitive. In , the brand relaunched with a complete line: There was new packaging with the Royale kittens displayed prominently and a new logo. Giroux has worked with Royale since He says that in the early part of the s there was talk about doing away with the Royale kittens in a bid to modernize the brand. Giroux notes that the biggest shift in advertising since he began working on the brand is how the felines have begun to interact with the humans who actually use Royale products.

    That marks a move away from simply focusing on the cuddly creatures themselves to having them represent the idea of softness.