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MoneyGram CEO: 12222 Is The ‘Year Of The Consumer’

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QVC Black Friday Marathon Starts Run for Cyber Monday - CBS News

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However, the initial foray into changing the way people shop was late-night infomercials and home shopping channels. Martinez, commented on this new joint venture and what it will do for the home shopping industry. We have both been innovators in a growing and dynamic retail environment with a unique vision of what shopping should be, and as new technologies continue to change our everyday lives, together we can develop the next generation of shopping for the next generation of consumers.

Given the nature of the retail industry, the consolidation of these two companies will help strengthen the future of home shopping networks. The hopes for QVC is that this deal will help to strengthen its eCommerce, mobile and streaming video products.

Bradley Cooper's Mom Is a QVC Addict - Late Night with Seth Meyers

As the retail industry continues to undergo its digital transformation, home shopping channels like QVC may prove to be more successful than traditional brick-and-mortar stores. Rather than spending a lot of money to integrate digital technology like physical stores, QVC has the advantage of not having a space to upgrade.

This may turn into a tug-of-war in terms of how brick-and-mortar stores will now compete with an already established home shopping arena like QVC.