Properly done, direct mail campaigns perform anywhere from 10 to 30 percent better than email with new customers. With direct mail, you can get better coverage of your market, according to the US Postal Service, because just about everyone has a mailing address. Additionally, the postal service reports that their mail customers receive an average of two direct mail pieces per day compared with an average of emails, giving your message better focus and a better chance of being opened.
You can target your market by using zip codes and census data and vary the kinds of mail you send. The ROI is virtually identical for postcards as it is for envelopes. Combine direct mail with an integrated marketing campaign that includes QR, or quick response codes, mobile barcodes and digital watermarks for use on smartphone applications.
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Send consumers to your website to print additional coupons and learn more about your company with direct mail marketing campaigns. The ideal ROI for marketing relies on a combination of techniques that continues to benefit from direct mail.
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Bond Yield and Return
Share on Facebook. Investors would want to weigh the risk of holding a bond for a long period see Interest Rate Risk versus the only moderately higher interest rate increase they would receive compared to a shorter-term bond. Sometimes economic conditions and expectations create a yield curve with different characteristics. For instance, an inverted yield curve slopes downward instead of up. When this happens, short-term bonds pay more than long-term bonds. Yield curve watchers generally read this as a sign that interest rates may decline.
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The Department of Treasury provides daily Treasury Yield Curve rates , which can be used to plot the yield curve for that day. If you've held a bond over a long period of time, you might want to calculate its annual percent return, or the percent return divided by the number of years you've held the investment. When you calculate your return, you should account for annual inflation. Calculating your real rate of return will give you an idea of the buying power your earnings will have in a given year.
You can determine real return by subtracting the inflation rate from your percent return. As an example, an investment with 5 percent return during a year of 2 percent inflation is usually said to have a real return of 3 percent. To figure total return, start with the value of the bond at maturity or when you sold it and add all of your coupon earnings and compounded interest.
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Subtract from this figure any taxes and any fees or commissions. Then subtract from this amount your original investment amount. This will give you the total amount of your total gain or loss on your bond investment. To figure the return as a percent, divide that number by the beginning value of your investment and multiply by I Want To Let's start with the basic yield concepts.
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Coupon yield is the annual interest rate established when the bond is issued. It's the same as the coupon rate and is the amount of income you collect on a bond, expressed as a percentage of your original investment. This amount is figured as a percentage of the bond's par value and will not change during the lifespan of the bond Current yield is the bond's coupon yield divided by its market price.
Here's the math on a bond with a coupon yield of 4. The current yield has changed: Yields That Matter More Coupon and current yield only take you so far down the path of estimating the return your bond will deliver.
The following yields are worth knowing, and should be at your broker's fingertips: Yield to maturity YTM is the overall interest rate earned by an investor who buys a bond at the market price and holds it until maturity. Mathematically, it is the discount rate at which the sum of all future cash flows from coupons and principal repayment equals the price of the bond.