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AMERICAN STARS SET FOR OLYMPIC AD $$ BONANZA

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Mizuno Renews Deal With Jennie Finch Through '20 Tokyo Games

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Jennie Finch Daigle

Should Gardner falter, weightlifter Shane Hamman Shane Hamman is the big-guy alternate waiting in the wings. Hamman, who has appeared in national television commercials for Allstate and Gatewa y and is featured on millions of bottles of Powerade, is trying to become the first American weightlifter to win gold in the unlimited division in 48 years. The other swimmers: Gary Hall Jr.

That fact also makes it harder for one individual performance to stand out. Coughlin, who will make an attempt to win five gold medals three in relays , has received a lot of press heading into the games, having been aggressive on the magazine photo shoot circuit.


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Beard four medals , Hall eight medals and Thompson ten medals are already well known by the Olympics-watching public thanks to their success in past Olympiads. Sandeno, who has a good chance of winning four medals, already has deals with Nike and Mutual of Omaha , which has also signed Beard, Hansen and Peirsol through the Olympics.

Peirsol and Crocker could get attention in the meter backstroke and meter butterfly, respectively. Krayzelberg--who has a deal with Monster. The ability to garner endorsement deals could depend not only on the color of the medal but also on the quality of the moment--the attention focused on that event by the cameras of NBC and its affiliates.

Barry vs Finch

Generally, lucrative opportunities also can surface based on unique circumstances. Crocker's bout with depression could lead to a deal with Zoloft, the drug he used to get over his illness.

Going For Endorsement Gold

She tied with Courtney Kupets Courtney Kupets for the all-around title at the Olympics trials in June, and she has a golden smile to go along with her impressive skills. If she shines with the U. More immediately, Patterson is scheduled to be part of the Tour of Gymnastic Champions, with performances across the country from September through November. Doing more sports broadcasting--she's done analyst work with ESPN and has a segment on "This Week in Baseball"--could also help in making people talk more about Finch on a year-round basis.

Aug 17, , Share to facebook Share to twitter Share to linkedin After years of personal financial sacrifice, Olympians can't reap endorsement riches by merely winning a gold medal. Uh, There Are Other Swimmers


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  • Mizuno Renews Partnership With Softball Legend & NCAA All-American Jennie Finch Through 2020!
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